MATT IS A CREATIVE STORYTELLER IGNITING BRAND ENERGY AND EXPANDING COMMUNITIES.
SELECT EXPERIENCE
WORK, AT A GLANCE.
CURRENT ROLE: HEAD OF BRAND & CREATIVE
Launched the leading brand helping the next generation quit vaping. Currently leading Blip across all critical elements, including: brand positioning, narrative & messaging, visual identity, tone of voice, content and influencer strategy, partnerships, and retail marketing.
As a social-first brand, Blip garnered 97.5M views on TikTok and 48M views on Instagram within its first year.
SELECT PRESS HIGHLIGHTS
ROLE: INFLUENCER STRATEGY CONSULTANT
Responsible for providing seasonal influencer approach and developing creator briefs for TOMMY’s catalyst community.
Campaigns: TOMMY Girl ‘25, TOMMY x Sofia Richie Grange Capusle Collection, TOMMY x F1, TOMMY Summer & ‘25, TOMMY Spring ‘25, TOMMY Holiday ‘24 & ‘25, TOMMY Fall ‘24
Role: Social Media Manager
Held an integral role in launching Pharrell William’s skincare and wellness brand. Developed social media strategy to support pre-launch, launch, and post-launch phases. Managed influencer seeding, content collaborations, and all social output.
Role: Senior Director Content & Community
Lead strategic development and creative production of award-winning digital and OOH advertising campaigns. Established a community-first approach to building brand affinity.
Awards: 'Taking Up Space' Campaign 2022: Hermes Awards (Platinum), MarCom Awards (Platinum), Anthem Awards (Silver), DigiDay and Webby Awards finalist. FOLX HEALTH 2021 OOH: Anthem Awards (Gold)
