Role: Senior Social Media Manager
During my time at Grindr, I led the social media strategy across all channels (Facebook, Twitter, Instagram, Youtube) and developed campaigns to boost brand perception, raise awareness of global impact initiatives, and grow fanbase to activate consumers.
Data from January 2018 - December 2018:
Increased impressions by 302% compared to the previous year.
Increased followers by 33% compared to the year before.
Increased engagement by 26% compared to the previous year.