ABOUT

I’m a human-centered content designer, strategist, and producer.  I launch and build brand worlds with a distinctive point of view and a social-first approach.

EXPERTISE

13 years of experience in social media strategy, content production, influencer strategy, growing communities online / irl, and creating brand equity.

Skills and services, from idea to execution:

DEVELOPING BRAND VOICE

  • Crafting a holistic brand point of view and positioning across all touchpoints

  • Defining how brands look, feel, and speak

  • Creating brand guidelines and maintaining them across all channels

  • Competitive landscape analysis

BUILDING DIGITAL + IRL ECOSYSTEMS

  • Creating 360 strategic content plans

  • Social series and editorial franchise development

  • Campaign and platform direction

  • Influencer and affiliate program strategy

  • Digital community growth

  • Talent partnerships

  • Brand collaborations

  • IRL activations

  • Managing agencies and internal marketing teams

  • Community management

  • Social reporting

CREATIVE EXECUTION AND DIRECTION

  • Leading creative teams: video editors, animators, designers, copywriters, etc.

  • Photo and video production

  • Creative direction on set and remotely

  • Working knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere, After Effects), Figma, CapCut, and Edits.